Websites for guesthouses, hotels, apartments

Loss calculator

How much do OTA commissions cost you?

OTA — Online Travel Agencies (Booking, Airbnb, Expedia, HRS)

Enter the number of rooms and average rate per night — all figures update in real time.

Enter your property data

Rooms / apartments

Average rate per night (PLN)

Your numbers

Stays per month144

Monthly revenue40,320 PLN

Of which via OTA28,224 PLN

OTA commission (~17%) / mo−4,798 PLN

Yearly loss57,576 PLN

How much you'd recover by rerouting to your own site?

20% direct (cautious)+11,520 PLN/year

30% direct (realistic)+17,280 PLN/year

40% direct (Cornell max)+23,040 PLN/year

Premium website (from 2,500 PLN net) pays back in 3 months with 20% direct rerouting.

Numbers deliberately conservative — they assume rerouting only from OTAs. They do not count entirely new guests the website attracts via Google, Maps, AI search and ads. In reality payback is 2–3× faster.

Your advertising budget

Rerouting from Booking is one thing — you reclaim guests you already have. Google and Facebook campaigns do something else: they bring in entirely new guests who don't know your property yet.

Monthly advertising budget (PLN)

Estimated ROAS (revenue ÷ budget) 6×

up to 7k PLNROAS 6×

7–15k PLNROAS 5×

above 15k PLNROAS 4×

The bigger the budget, the more conservative the multiplier — ads capture the cheapest-to-acquire guests first.

Average extra profit from campaigns

Campaign revenue / mo30,000 PLN

Campaign cost / mo−5,000 PLN

Campaign management / mo (flat, independent of budget)−2,000 PLN

Extra profit / mo23,000 PLN

Extra yearly profit+276,000 PLN/year

These figures are independent of the rerouting above — they represent new guests from Google and Facebook, not guests moved over from OTAs.

ROAS of 4–6 is the average across the many campaigns we have run for accommodation properties. Results depend on season, location and the quality of the website the traffic lands on — which is why we always pair campaigns with a polished website.

Sources: Cornell Center for Hospitality Research („The Billboard Effect"), Google Travel Insights 2024. Commission estimates: Booking 15%, Airbnb 14–18%, Expedia 18–25%.

Five visual directions

Pick the foundation. We'll build the rest.

Hover an element — the right side reveals the hero and what makes it stand out. Click to open the live example.

Five foundations.
One property of yours.

None of the five fits your property? No worries — directions are a foundation, not a cage. Let's talk, we'll set the palette and character to match.

40% of your guests want to book direct.

How much do OTA commissions cost you?

How much you'd recover by rerouting to your own site?

Average extra profit from campaigns

Pick the foundation. We'll build the rest.

You know the numbers. Time to act.